Bikes and Style

Nice writeup in the NY Times about women making bicycle riding stylish. This may seem like a bit of gloss, but for bikes to become widely adopted as a primary mode of transportation, they have to go beyond being merely utilitarian and green and become part of people's identity. Cars are advertised for their style and associated in commercials with character traits having nothing to do with the car itself. The more that bicycles can compete with cars on that level, the better.